Exclusive Marketing Plan
Selling your home is like being in a high stakes beauty contest, and we make sure it leaves with the crown using both conventional and forward-thinking methodologies to quickly reach your buyer. Working with an experienced team is the first step in demystifying the daunted home sale process. We start by helping your prepare your house, decluttering techniques, staging ideas, and suggesting minor fixes to get it camera ready. For each home we create a customized, comprehensive plan that takes all areas of marketing into consideration: print, digital, public relations, advertising, and social media.
PROFESSIONAL PHOTOGRAPHY. This seems obvious, but you would be shocked about the short cuts some agents take when it comes to photography - like cellphone pictures! We always use high quality, professional photographs so show off your home in its best light.
CUSTOM WEBSITES. Averaging thousands of monthly visitors fueled by SEO and paid advertising, The Goss Team site places your property on the main stage and maximizes exposure at home. Additionally, we can craft a personalized custom landing web page for your listing to build a richer, more precise experience. This helps promote, showcase, and market your home on an individual basis.
VIDEO WALKTHROUGHS: For some listings, we shoot a professional video almost like an advertisement for the life your home offers. Buyers can engage with your house without getting off the couch.
ONLINE EXPOSURE. Let’s face it, these days everyone is online. Not many people use the Realtor books found at the gorcery store. We utilize the power of the internet to get your home maximum exposure. On top of our website, blog, and social media, your listing information is published on over 150 websites, including premium placement on the top sites to make sure it lands in front of the right buyer. We also blast our 4,000+ database and email subscribers.
DIRECT MAIL. On top of wide-reaching online exposure and campaigns that are blasted to all the people in our database, we have an aggressive print marketing campaign including brochures, ﬂiers, postcards, direct mail, and event cards.
SHOWINGS. We understand that life goes on, even when you are trying to sell your house, so we use a streamlined centralized showing service to maximize accessibility and minimize disruptions. With 24 hour scheduling, quick mobile approval, and a Q&A for the potential buyers, it’s a smart and effective way for us to schedule showings on the go.
FEEDBACK. Our showing service captures unbiased feedback from each buyer’s agent, and based on this we can evaluate our position and make changes as needed.
OPEN HOUSES. Beyond appointments, we can also plan a range a brokers open house, neighborhood open house (and more - depending on your home).
Next Steps: Inspections & Disclosures